Story - Salt Road Gin

WHEN SALT WAS GOLD:

TALES OF THE VIA DEL SALE

Salt, often referred to as "white gold," was a precious commodity in the Middle Ages.
Merchants would load their "white gold" onto the backs of mules and travel hundreds of miles to reach the towns where sea salt was sold.

These multiple passages became known as Via del Sale and played a significant role in the economic and cultural development of Europe.

It facilitated trade, allowing goods and ideas to be exchanged between different regions.

WHERE FIRE MEETS FRUIT:

SICILIAN BLOOD ORANGES FROM ETNA

Our Sicilian Blood Oranges, ARANCIA ROSSA DI SICILIA IGP, are cultivated in Sicily’s eastern region, an area renowned for orange cultivation since Arab domination. The unique climate of the hilly terrain and plains surrounding Mount Etna creates ideal conditions for growing these exceptional fruits, including the Tarocco, Moro, and Sanguinello varieties.

The close connection between climate and
cultivation results in a distinctive, high-quality fruit
providing a unique flavor experience.

A SPECIAL RELATIONSHIP BETWEEN

SEA AND SUMMIT

Born of the northern Alps’ ancient, crystalline tears, the salt’s journey southward kissed the volcanic slopes of Etna, imbuing the very soil that would birth the ruby-red, sun-drenched sweetness of Sicilian blood oranges.

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